50 Forward

Retail Marketing

Getting Past the Hyperbole

As a public relations newbie and former print journalist who spent the majority of her professional career on the receiving end of the public relations pitch, I now have a whole new appreciation for those who spend their days striving … read more »

Brand Partnerships: the Official Promotion of the Home Team

Think bigger. Team up with other like-minded brands and do something out of the ordinary. read more »

Do Two Brands Make a Right? When to say “no” to sharing your ad space.

Knowing when to say ‘no’ is a critical tool in building brand equity, crafting your target’s perception of your brand and establishing your intended positioning. read more »

Retail Brand Marketing Partnerships of the Decade

Brand partnerships are not a new concept. Individual brands have found the value in partnerships for years, from dual product integration (Hormel Hot and Spicy Tobasco-Flavored Chili) to high visibility placement of the BMW Z3 in James Bond 007: GoldenEye. read more »